LONGi Marketing System Training
Golden Autumn Inspires a Symphony of Progress – Now Is the Time to Unite and Strive
Recently, the Longi Shenyang Marketing System Training Conference officially commenced. 150 elite marketing professionals from the company gathered together, with top leadership attending in person to fully engage in the event. Centered on the core theme of “Uniting Hearts and Minds to Achieve New Glory,” the training launched an intensive program integrating team building and professional development.
This initiative aimed to strengthen team cohesion and professional competitiveness through experiential collaboration and scenario-based learning, while comprehensively enhancing customer service capabilities—laying a solid foundation for writing a new chapter in market success.
The event kicked off with an inspiring speech by Deputy General Manager Li Zhaopeng.
He began by recognizing the marketing team’s pivotal contributions to the company’s growth, emphasizing that enhancing customer service capabilities is the key to building core competitiveness in the current market landscape.
Li urged all participants to seize this learning opportunity—to strengthen teamwork synergy and sharpen professional skills during the training. He encouraged them to translate the insights gained into a competitive edge in client service, ultimately delivering greater value to customers together.
The training featured a specially designed aerobic drumming team-building session.
Randomly divided into eight teams, all 150 participants started from scratch to co-create unique drumming rhythms and synchronized movements.
From initial awkwardness to polished precision, from chaos to harmony, each team had to forge seamless coordination under tight deadlines. The atmosphere was electric as squads took turns showcasing their distinctive beats and creative choreography—some powerful and majestic, others playful and energetic—fully unleashing the marketing team’s exceptional creativity and collaborative spirit.
The afternoon session shifted focus to professional capability enhancement, with Sales Director Xu Jialin serving as the in-house trainer to deliver highly practical, business-oriented content.
The training zeroed in on the pain points and challenges faced by the marketing team in daily client service. Through case studies and strategic breakdowns, it provided clear solutions and actionable improvement methodologies.
A live testing segment was specially incorporated, featuring scenarios meticulously designed around real-world work situations. Participants honed their service skills through hands-on application, ensuring not only thorough knowledge absorption but also proficient execution in actual operations.
Building upon the intensive group training, the program adopted an innovative tiered empowerment model. Deputy general managers in charge of each business unit personally led dedicated sessions, delivering tailored guidance by analyzing industry-specific trends and sharing hands-on experience to address distinct market needs.
Following these sessions, individual departments conducted targeted drills based on their operational requirements and characteristics. This “centralized empowerment + tiered refinement” training framework ensures precise implementation of business strategies at every operational level, fostering continuous knowledge flow and practical application across teams.
Uniting Forces to Embark on a New Journey, Refining Skills to Scale New Heights
From the eager anticipation at dawn to the rewarding fulfillment at dusk, this immersive training experience has planted the seeds of “professional growth” and “collective advancement” in every participant’s mind.
The clarion call for a new chapter has sounded. Shenyang LONGi’s elite marketing team now stands ready, armed with tighter cohesion and sharper expertise, to conquer new frontiers together.
